Ingredients for highly processed kibble follows a very different path from those used in most fresh …
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We provide consistent, truthful, easily understood, science/data-based information regarding pet food such that consumers feel empowered to make informed decisions.
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Pet Info Exchange
In a time when TMI (too much information) and misleading information has created a lot of noise in the marketplace, our steering committee is committed to providing verifiable sources to inspire education with a focus on health and wellness.