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We provide consistent, truthful, easily understood, science/data-based information regarding pet food such that consumers feel empowered to make informed decisions.

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Resources

Understanding Nutritional Balance

Understanding Nutritional Balance  Why is balance so important to my pet and how do I make the …

Understanding Nutritional BalanceRead More

Fresh Food: From Farm To Bowl

Ingredient Sources:  Fresh pet foods often rely on high-quality, responsibly sourced ingredients …

Fresh Food: From Farm To BowlRead More

What Makes Pet Food “Complete”?

The term Complete means that the minimum requirements for all essential nutrients, as defined by …

What Makes Pet Food “Complete”?Read More

Diet and Immune System

Pet Food and the Immune System The health of the immune system determines how well the body deals …

Diet and Immune SystemRead More

Palatants: How Processed Food Gets Its Flavor

Pet owners often wonder why some dogs and cats are irresistibly drawn to certain kibbles or treats, …

Palatants: How Processed Food Gets Its FlavorRead More

Pet Food Recalls

What is a Pet Food Recall: A pet food recall may simply be a warning of potential health risk or …

Pet Food RecallsRead More

Rules Behind Pet Food Labels

Have you ever wondered why most pet food labels look similar, regardless of the type of food?  …

Rules Behind Pet Food LabelsRead More

But Is It Human Quality?

Let’s start by defining these two words.*  Feed is not acceptable for people to eat, even when it …

But Is It Human Quality?Read More

The Truth About “Chicken”

(or beef, or pork or turkey, or duck or lamb… ) If you think “chicken” means juicy, clean, white …

The Truth About “Chicken”Read More

AAFCO’s Role In Pet Food

The Association of American Feed Control Officials (AAFCO) is a private organization, not a …

AAFCO’s Role In Pet FoodRead More

Impact of Processing on Nutrition

It’s easy to assume that the safest food is the best food—especially if safety means zero bacteria. …

Impact of Processing on NutritionRead More

What Does “Safe” Really Mean?

“Safe” generally means “free from harm or risk.”  When you hear the word “safe,” it likely brings …

What Does “Safe” Really Mean?Read More

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In a time when TMI (too much information) and misleading information has created a lot of noise in the marketplace, our steering committee is committed to providing verifiable sources to inspire education with a focus on health and wellness.

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