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We provide consistent, truthful, easily understood, science/data-based information regarding pet food such that consumers feel empowered to make informed decisions.

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    • Nutrition
      • Can My Pet Eat This
    • Safety
    • Regulation
    • Process
    • General
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Resources

But Is It Human Quality?

Let’s start by defining these two words.*  Feed is not acceptable for people to eat, even when it …

But Is It Human Quality?Read More

The Truth About “Chicken”

(or beef, or pork or turkey, or duck or lamb… ) If you think “chicken” means juicy, clean, white …

The Truth About “Chicken”Read More

AAFCO’s Role In Pet Food

The Association of American Feed Control Officials (AAFCO) is a private organization, not a …

AAFCO’s Role In Pet FoodRead More

Impact of Processing on Nutrition

It’s easy to assume that the safest food is the best food—especially if safety means zero bacteria. …

Impact of Processing on NutritionRead More

What Does “Safe” Really Mean?

“Safe” generally means “free from harm or risk.”  When you hear the word “safe,” it likely brings …

What Does “Safe” Really Mean?Read More

Pathogens Defined

Pathogens are microorganisms that can cause disease and pose risk to pet health. They include:  …

Pathogens DefinedRead More

Safe Handling At Home

Every food, whether for you or your pet, must be handled safely to enjoy with minimal risk of …

Safe Handling At HomeRead More

The Impact of FSMA on Pet Food

The Food Safety Modernization Act (FSMA) is designed to be a proactive, science- and …

The Impact of FSMA on Pet FoodRead More

Facts About Salmonella

What Is Salmonella? Salmonella is a large category of bacteria. There are over 2,600 serovars …

Facts About SalmonellaRead More

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In a time when TMI (too much information) and misleading information has created a lot of noise in the marketplace, our steering committee is committed to providing verifiable sources to inspire education with a focus on health and wellness.

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